Hello!
I’m Beca.

MAY 2023 - OCT 2023

As the Creative Supervisor at MetLife Chile, I assumed the responsibility of overseeing the brand's creative and strategic direction in the insurance sector. During my tenure in this role, I focused on developing creative concepts for various areas of the brand, ranging from crafting taglines for life and catastrophic insurance advertisements on radio to digital strategies and content production on platforms like Spotify, including podcasts. Additionally, I was tasked with overseeing and managing the brand's social media presence, strengthening its online footprint.

In this capacity, I strengthened my leadership skills by fostering the growth and development of junior creatives. This experience allowed me to refine my abilities in management, organization, planning, time management, conducting meetings, and decision-making, all of which contributed to the ongoing success of MetLife Chile.

FEB 2021 - MAY 2023

As a senior copywriter, I led and closely collaborated with the international retail brand Ripley. During my time in this role, I had the opportunity to develop creative campaigns that not only stood out locally but also resonated internationally, reaching Ripley Peru. My focus was on creating innovative and disruptive concepts, including naming Ripley's own brands such as Ripley Pets, R-tuercas, R Black, Ripley Pago, among others. I led presentations, creative strategies, and contributed to the development of memorable advertising scripts, songs, and jingles. Additionally, I was responsible for overseeing the production of various campaigns, as well as their strategic and creative planning. My experience in this role allowed me to refine my leadership, creativity, and strategy skills, leading to the creation of highly memorable campaigns such as Bully Free, Ripley Pets, Los Súper Encantados, and viral campaigns with social impact like the Christmas campaign "Que lo bueno se multiplique" (May the good multiply).

JUN 2019 - MAY 2020

As a Creative Director with extensive experience in the advertising industry, I've had the privilege of leading a talented creative team and contributing to the success of renowned brands, including Faber Castell, Benefit San Francisco, Pandora, Palumbo, Pedidos Ya, and Studio Ferrer. During my tenure, my focus has been on inspiring creativity and guiding my team in developing innovative advertising concepts. Additionally, I maintained strong relationships with clients, leading idea and campaign presentation meetings, resulting in a significant increase in advertising investment and brand visibility. I led strategic planning, and in a notable case, I succeeded in getting Faber Castell to invest in advertising after 20 years, leading to the success of the "Caras y Colores" campaign in the school market. My strategic and creative approach has driven growth and effectiveness across all brands I've worked with.

JUL 2018 - JUN 2019

As a creative copywriter at Leche agency, I led the creative writing for the Líder brand, where my focus was on the successful launch of the Líder Bci brand line. During this time, I was able to unleash my creativity to the fullest, generating impactful content for the brand and developing effective creative strategies. Additionally, I actively participated in script development, radio taglines, and brand launch production, contributing to the project's success.

Furthermore, at the same agency, I had the privilege of working on script creation and creative campaigns for prominent brands such as Transbank with Redcompra, Guillermo Morales, and DirecTV, further enriching my experience as a creative copywriter.

ENE 2018 - JUL 2018

As a creative copywriter with a strong focus on the digital sphere, my experience at Global Interactive agency was a standout period in my career. During my time there, I had the privilege of contributing to the creativity of influential brands such as Entel Empresas, Champion Dog, and Champion Cat. My focus was on generating visibility for these brands through the development of innovative advertising campaigns. One of the most notable milestones was the creation of the international digital campaign CatFlix, which not only achieved great success in terms of industry recognition but also generated strong engagement with the audience. CatFlix received the prestigious ECHO LATAM award with gold and bronze medals in 2019 and 2020, which boosted the recognition of its 6 flavors and consolidated my experience in creating highly effective campaigns in the digital sphere.

AGO 2017 - DIC 2017

I had the opportunity to play a key role as the creative lead in the healthcare sector. I worked closely with Bupa Antofagasta, Bupa Reñaca, Bupa San José, Cruz Blanca, Bupa Copiapó, IntegraMédica, and Bupa Santiago clinics, leveraging my experience in developing creative strategies that effectively connected with consumers. My focus was on transforming the clinic's brand into a unique and engaging experience for patients, through the creation of concepts and creative taglines that conveyed Bupa's commitment to health and wellness. This challenge allowed me to expand my experience in a key sector and contribute to the success of the brand in a highly competitive environment.

APR 2017 - AGO 2017

As a bilingual creative copywriter for Scotiabank, my role involved developing advertising campaigns for the Caribbean and Canada. My main focus was to create creative concepts that highlighted the brand identity while developing advertising pieces in English and other relevant formats to reach a diverse audience. My passion for language, combined with my ability to adapt to different cultures and communication styles, allowed me to excel in creating effective campaigns and impactful messages.

MAY 2016 - APR 2017

Comprehensive creative copywriter with over a year of experience in developing creative campaigns for brands such as Alto del Carmen, Entel Empresas, Nestlé, Fundación las Rosas, pan bimbo ideal, Fuchs, Bci bank, and Ripley retail store. Throughout my journey, I honed my skills in client presentations, digital creativity, creative strategy development, conceptualization, and more. My professional growth resulted in winning an Effie Silver for the "Es tiempo de ayudar" campaign for Fundación las Rosas and an Effie Bronze for the "Dulce Receta" campaign for Nestlé. With the ability to work both independently and as part of a team, I thrive under pressure and tight deadlines.

AGO 2013 - DIC 2015

Digital creative copywriter with over 2 years of experience at Wunderman, where I spearheaded the development of successful digital campaigns for Movistar. I possess a strong background in crafting creative concepts, writing advertising scripts, and digital marketing. I produced a variety of creative materials, including advertising scripts, radio taglines, digital marketing campaigns, and new advertising formats, to assist Movistar in achieving its brand objectives. Some of the campaigns I worked on include Modo Mundial, Movistar Firefox, La Revancha, Roaming, Like a Boss, and La tiendita de los perfectos regalos. With these campaigns, Movistar achieved significant success, including ACHAP GRAND PRIX, GOLD, SILVER, EFFIE GOLD, SILVER, BRONZE awards, among others.

APR 2012 - AGO 2013

Digital creative copywriter with over a year of experience at Promoplan, where I led the development of successful campaigns for leading brands in Chile such as Tottus, Canal 13, La Polar, FIAT, Scotiabank, LG, La Araucana, Mitsubishi, Movicenter, O2, Telsur, MOP, and Ópticas Place Vendome. I acquired skills in developing strategic and creative presentations, conceptualizing concepts, crafting advertising scripts, radio taglines, and digital marketing. I also have the ability to work both independently and as part of a team, thrive under pressure, and meet tight deadlines.

MAR 2011 - APR 2012

During my professional internship as a creative copywriter at Comunica+A, now Dentsu Agency, I had the opportunity to work with various brands such as Rosen, Toddy, Editorial Revista Almagro, and HP, among others. During this experience, I developed my skills as a junior copywriter, creating content for catalogs, creative concepts, presentations, and radio taglines.

My main focus during my internship was to specialize in advertising copywriting and refine my ability to convey messages effectively and creatively. Over these three months, I gained valuable industry experience, learning to work under pressure and quickly adapt to the needs of each brand.

This internship served as a stepping stone for my career as a junior copywriter at the same agency, where I continued to work with the mentioned brands and further develop my skills as a creative copywriter.