Hi!
I’m Beca.
Creativity has always been my way of understanding and shaping the world.
I’m a Senior Creative Copywriter with over 14 years of experience, working across culture, storytelling, and purpose-driven ideas.
I began my career before the digital era, learning to adapt, reinvent myself, and grow in an industry that constantly changes. Along the way, I became part of the Círculo de Creativas de Chile, a community focused on empowering women and opening space for new voices in the creative industry across LATAM.
My work ranges from brand campaigns to social initiatives. During the pandemic, I created “Take Me Home,” a grassroots project that helped bring more than 130 stranded Chileans back home — reaffirming my belief that creativity can change realities, not just narratives.
I currently work remotely as a Senior Creative Copywriter at Wild (Mexico), collaborating on campaigns for Mexico, the US, and Central America.
I believe in ideas with soul, leadership with empathy, and creativity as a tool for real impact.
Experience.
(2025-currently) Wild, Monterrey | México.
(2024) Freelancer
(2023-2024) FAN | Chile
(2021-2023) McCann Worldgroup Chile
(2019-2020) Dos Alas | Chile
(2018-currently) Member Creative Circle Chile.
(2018-2019) Leche | Chile
(2018) Global | Chile
(2017) VML Chile
(2017) Publicis Chile
(2016-2017) McCann Worldgroup Chile
(2015-2016) Working Holiday | Australia.
(2013-2015) VML Chile
(2012-2013) Promoplan Chile
(2011-2012) Dentsu Chile
Festival Jury.
✹ 2023 / Pizca Festival + Roastbrief / Metal Jury / Argentina
✹ 2023 / FIAP / Webinar Face to Face / Speaker / EE.UU.
✹ 2023 / Portfolio Night / Jury / Chile
Side Projects.
@Rbk_writes
Awards & Recognitions.
✹Sabre Latam.
2023 / Consumer Products and Services.
✹ Cannes Lions.
2022 / See It Be It Latam Winner.
✹High Potential Talent.
2022 / McCann Worldgroup.
✹Ecommerce Award.
2023 / Ripley Chile / Ripley.com
2022 / Ripley Chile / Ripley.com
2021 / Ripley Chile / Ripley.com
✹ Echo Latam.
2020 / Champion Cat / CatFlix / Gold / Best Use of Social Media.
2020 / Champion Cat / CatFlix / Gold / Best Video Content.
2020 / Champion Cat / CatFlix / Bronze / Best Use of Brand Content.
2019 / Champion Cat / CatFlix / Silver / Silver | Best Use of Video Content.
✹ Invisible Creative.
2020 / May / Highlight of the month / Círculo de Creativas Chile.
✹ Effies.
2023 / Shortlist / McCann Worldgroup / Ripley / Para, Piensa, Postea.
2017 / Silver / McCann Worldgroup / Fundación las Rosas / Es tiempo de ayudar / MKT Social sin fines de lucro.
2016 / Bronze / McCann Worldgroup / Nestlé / Dulce Receta / Interactivos.
2015 / Gold / VML / Movistar / La Revancha / Institutional Corporate.
2015 / Gold / VML / Movistar / La Tiendita / Telecom.
2014 / Silver / VML / Movistar / FireFox / Launches.
2014 / Gold / VML / Movistar / Like a Boss / Business to Business.
2014 / Gold / VML / Movistar / Modo Mundial / Sustained Success + Promotions.
✹ Grand Prix
2015 / Winner / VML / Movistar / La Revancha / Integrated Campaign.
2014 / Winner / VML / Movistar / Modo Mundial / Integrated Creativity.
✹ Achap
2015 / Gold / Movistar / La Revancha / Branded Content + Film.
2015 / Bronze / Movistar / La Revancha / Digital Campaign.
2015 / Silver / Movistar / La Revancha / Virals.
2015 / Gold / Movistar / La Tiendita / Film.
2015 / Bronze / Movistar / La Tiendita / Integrated Creativity.
2015 / Silver / Movistar / La Tiendita / Promo Activation.
2014 / Gold / Movistar / Modo Mundial / Integrated Creativity.
2014 / Bronze / Movistar / Modo Mundial / Service Companies.
2014 / Silver / Movistar / Roaming / Empresas de servicio privadas y públicas.
✹ Chilean Creative Circle.
2024 / Fepi / Argentina.
2023 / Censo de Creativas.
2023 / Campus Creativo / Universidad Andrés Bello / Speaker.
2023 / Marcha de Creativas / Speaker.
2022 / Winner / Achap / Más Creativas / Organizaciones que inspiran.
2020 / Telemadrinas.
2020 / Creativas en Pantuflas.
2019 / She Talks.
2018 / 1er Congreso de Escuelas de Publicidad en Chile / Universidad de Chile.
2018 / RadicalFest
Contact.
✉ holabecachero@gmail.com