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Blue Monday
The saddest day of the year, or an opportunity to find new meaning in it
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Blue Monday has become established as the saddest day of the year, but instead of reinforcing that narrative, we seek to redefine it from something everyday and universal: flavor.
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Starting from the link between certain foods and emotional well-being —such as cheese— we developed a series of visual pieces inspired by mandalas, using real ingredients to convey calm, balance and connection.
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A proposal that transforms the product into an emotional gesture It turns scrolling into a pause, reminding us that even on the grayest days, flavor can change the experience. Because well-being doesn't always come from grand gestures, but from small, everyday pleasures that remind us of the beauty of simplicity.
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⏺︎Credits.⏺︎
Client Los Altos | Agency Wild - MX | DGC Andrés Villalobos | DC Diego Gómez | DA Marcos Cubas + David Arregui | Copy Beca Arriagada